With that in mind, Max began developing Idol Manager as a business simulator that would provide players with a variety of choices, with a focus on showing realistic consequences and avoiding moralization to create an experience where the player never feels that there is one "right" answer. In 2015, Aiwa (artist) and Kuiper (script writer) joined the team. Like Max, Kuiper finds the real pop idol industry in Japan more interesting than the cute sanitized version that is often presented in games and anime, and he aims to depict the industry in a way that shows the fun and lively side of pop idol life without painting over the more ugly and unpleasant parts of showbiz.Long a staple of Japanese media, idol culture has continued to grow its presence in the West. Series like BanG Dream and Love Live have grown in popularity due in large part to catchy songs and eye-catching outfits. And in Idol Manager, developed by GlitchPitch, you take the role of the producer of your very own idol group. Your decisions will decide whether your girls make it, or break it. Idol Manager, a management simulation, puts you in the reins of your own idol company. Not only do you get to name the company, but you’re also in full control of who passes auditions, stars in songs, or even who wins company popularity contests. This includes coaches, doctors, and other office staff, who all play different roles in supporting your girls’ success. Of course, you’re in charge of paying all of them and directing their actions day-to-day. Want to make a group targeting hardcore adult male fans, with a slant towards scandal? You can do that. Prefer marketing to teens and casual fans? Stick to producing Pop songs, and the world is your oyster. All you need to do is make sure you have enough money to tide you over to your next big payday. Idol Manager features a wealth of systems for players to keep track of, some previously mentioned. Most of the players’ time is spent on the office building screen. From there, you can assign your various staff members to different tasks. Your sales managers are in charge of marketing and securing media promotions for your idols. Your coaches will help build up your idols’ singing and dancing skills, and help with the production of music and choreography for singles.
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